India’s biggest festive e-commerce battle is about to begin, with Flipkart’s Big Billion Days 2026 and Amazon’s Great Indian Festival 2026 preparing to offer major discounts across smartphones, televisions, laptops, tablets, wearables and home appliances. Samsung has emerged as one of the biggest brands to watch this year, with discounts already revealed on the Galaxy S25 series, Galaxy S26 series, foldable smartphones, Galaxy laptops, TVs, refrigerators and washing machines. Amazon is also preparing aggressive deals on Apple, OnePlus, Xiaomi and other major electronics brands, while Flipkart has confirmed discounts across Apple, Google Pixel, Motorola, Samsung and several other smartphone makers.
India’s festive shopping season is entering its most competitive period of the year.
Amazon and Flipkart are preparing their flagship annual sales within almost the same window, creating a direct battle for customers planning major electronics purchases before Diwali.
Amazon’s Great Indian Festival 2026 begins on October 8, while Flipkart’s Big Billion Days 2026 officially opens for all customers on October 9. Flipkart Plus, BLACK and eligible credit-card members will receive early access beginning October 8.
Amazon is also providing Prime members early benefits around the Great Indian Festival, alongside additional payment offers.
The sales cover practically every major shopping category, but electronics are once again at the centre of the competition.
And this year, Samsung is particularly aggressive.
Samsung Galaxy S25 could fall to around ₹54,000 on Flipkart
One of Flipkart’s most interesting Samsung offers concerns the Galaxy S25.
The Galaxy S25 is being advertised at a Big Billion Days base sale price of around ₹57,999.
Additional bank discounts can potentially push the effective price even lower.
One tracked offer calculates the effective price at approximately ₹53,999 after an additional ₹4,000 eligible card discount.
That is particularly significant because the Galaxy S25 originally entered the Indian market at a substantially higher price.
However, buyers should pay attention to the difference between the regular sale price and the lowest effective promotional price.
The roughly ₹53,999 figure depends on the applicable bank/card offer, while ₹57,999 represents the more straightforward advertised sale price reported ahead of the event.
Galaxy S25 FE falls to ₹46,999
Samsung’s more affordable flagship-tier Galaxy S25 FE is receiving another major discount.
Flipkart currently lists the Galaxy S25 FE 128GB at ₹46,999 as a Big Billion Days price.
The 256GB configuration is listed at ₹52,999.
Flipkart’s product listing displays the 128GB model against an MRP of ₹89,999, although shoppers should remember that MRP-based discount percentages can look much larger than the reduction from the phone’s more typical market selling price.
Additional eligible bank promotions could potentially take the effective price of the S25 FE even lower.
For shoppers who want Samsung’s premium software experience without entering Ultra-level pricing, the S25 FE could therefore become one of the more closely watched Samsung deals during BBD.
Galaxy S26 series starts around ₹74,999 in Flipkart’s sale
Samsung’s newer Galaxy S26 series is also joining the Big Billion Days discounts.
Flipkart currently lists the Galaxy S26 256GB at around ₹74,999, against a displayed ₹87,999 reference price.
That represents a direct reduction of roughly ₹13,000 before considering exchange offers or other eligible promotional benefits.
This is particularly interesting because festive sales traditionally deliver their most dramatic reductions on previous-generation flagship phones.
Seeing Samsung’s newer S26 family included in aggressive festive promotions gives buyers another choice:
Buy the previous-generation S25 at a much lower price, or spend more for the newer S26 generation.
Galaxy S26 Ultra drops to ₹1,24,999 on Flipkart
Samsung’s flagship Galaxy S26 Ultra 256GB is currently being advertised on Flipkart at ₹1,24,999, compared with a displayed reference price of ₹1,39,999.
That represents a ₹15,000 headline reduction.
Flipkart is additionally showing substantial exchange potential on eligible older smartphones, although the maximum exchange figure should not be treated as a guaranteed discount because the actual amount depends heavily on the model and condition of the device being exchanged.
For Ultra buyers, however, Amazon’s treatment of the previous-generation S25 Ultra may prove even more interesting.
Amazon Galaxy S25 Ultra deal could be one of the biggest flagship offers
Amazon has confirmed one of the headline smartphone offers of its Great Indian Festival:
Samsung Galaxy S25 Ultra — ₹84,999
Amazon says this price includes a ₹5,000 coupon offer.
The S25 Ultra features Samsung’s 200MP flagship camera system and remains positioned as a premium Galaxy device even after the arrival of the S26 generation.
This creates an unusually interesting choice for Samsung buyers.
A shopper could spend approximately ₹1.25 lakh for the newer S26 Ultra on Flipkart, or around ₹85,000 for the previous-generation S25 Ultra through Amazon’s advertised festive offer.
That is roughly a ₹40,000 gap between the two advertised prices.
For buyers who do not necessarily need Samsung’s newest generation, the S25 Ultra could therefore become one of the standout premium Android deals of the entire festive season.
Amazon cuts Galaxy Z Fold7 to ₹1,29,999
Samsung’s foldable phones are also participating in the festive price war.
Amazon has confirmed the Galaxy Z Fold7 5G at ₹1,29,999 during its festive promotion.
Amazon is also advertising up to 12 months of No Cost EMI on the device under applicable terms.
Foldable smartphones normally remain considerably more expensive than conventional flagships, which makes major festive events particularly important for buyers interested in this category.
Flipkart’s newer Galaxy Z Fold8 generation also gets a major cut
Flipkart is taking a different approach by promoting Samsung’s newer eighth-generation foldables.
Pre-sale listings indicate that Samsung’s latest Fold8-series devices will start around ₹1,05,999 during Big Billion Days, although the exact model and promotional conditions need to be checked carefully when the sale goes live.
Deal trackers indicate reductions of roughly ₹19,000 on some configurations compared with their regular selling prices.
Because foldable configurations vary significantly in storage, model and pricing, shoppers should verify the exact product rather than assuming every Fold8 device will receive the same discount.
Samsung Galaxy A36 drops into the ₹26,000 range
The discounts are not limited to expensive flagships.
Samsung’s Galaxy A36 5G is expected to fall to approximately ₹25,999 under Flipkart’s Big Billion Days promotions.
The phone has recently been selling in the ₹30,000-plus range depending on storage configuration and retailer.
Flipkart had initially teased the device as falling below ₹30,000 before more detailed deal information emerged.
Amazon, meanwhile, is advertising the Galaxy A56 5G at ₹31,999, with up to six months of No Cost EMI under applicable conditions.
This means Samsung’s A-series will also be competing aggressively in the mid-range segment.
Samsung F-series phones get cheaper as well
Flipkart’s Samsung-focused BBD promotions extend further down the price ladder.
The Galaxy F70 Pro is being advertised around ₹25,999, while the Galaxy F70e 5G is expected around ₹16,999.
Another lower-priced Samsung model, the Galaxy F08, has been listed around ₹15,999 in promotional material.
Again, some prices carry conditions and should be verified once the sale officially opens.
Samsung is therefore attacking several price segments simultaneously rather than limiting its festive strategy to flagship phones.
Amazon’s Samsung Galaxy Buds Core drops below ₹3,000
Samsung’s ecosystem products are also receiving discounts.
Amazon is advertising the Galaxy Buds Core at ₹2,949 during its festive smartphone and accessories promotion.
The earbuds include active noise cancellation and Samsung ecosystem integration.
For Galaxy smartphone buyers, this could make the Buds Core an inexpensive way to enter Samsung’s wider device ecosystem.
Samsung Galaxy Book laptops join Flipkart Big Billion Days
Samsung is not limiting its Flipkart discounts to smartphones.
Flipkart’s official Big Billion Days page is advertising several Galaxy Book configurations.
Highlighted promotional prices include:
- Samsung Galaxy Book4 Core i3 — ₹47,990
- Samsung Galaxy Book4 Core i5 — ₹54,990
- Samsung Galaxy Book4 Core i7 — ₹64,990
- Samsung Galaxy Book5 AI — from approximately ₹71,990
- Another Galaxy Book5 AI configuration — approximately ₹77,990
These advertised prices may carry terms and conditions, but they demonstrate how heavily Samsung’s PC portfolio is participating in the sale.
For users already using Galaxy smartphones and tablets, the discounts could make Samsung’s connected PC ecosystem more attractive.
Samsung TVs receive major Amazon discounts
Televisions are another category where Samsung is pushing aggressive festive pricing.
Amazon’s Great Indian Festival promotional listings include the Samsung 43-inch Crystal 4K TV at ₹26,990, compared with a listed ₹39,990 reference price.
That represents a headline difference of roughly ₹13,000.
Amazon’s early deals have also listed a Samsung 55-inch Mini LED 4K Vision AI TV at ₹53,900.
The TV category overall is being advertised with discounts reaching as high as approximately 65% on selected products across brands, although those maximum percentages apply only to particular models rather than every television in the sale.
Samsung 9kg washing machine gets roughly ₹21,000 headline reduction
Large appliances are receiving equally significant promotions.
A Samsung 9kg 5-Star washing machine is listed around:
Regular/reference price: ₹60,990
Festival price: ₹39,990
That creates a headline difference of approximately ₹21,000.
Large appliances are one area where festive sales can become particularly attractive because buyers can sometimes combine direct reductions with bank offers, exchange schemes and No Cost EMI.
Samsung 653-litre refrigerator falls below ₹80,000
Samsung’s premium refrigerators are also participating.
Amazon has listed a Samsung 653-litre Side-by-Side Refrigerator at ₹79,990, against a reference price of approximately ₹1,13,000.
That represents a headline reduction of around ₹33,000.
Another Samsung 653-litre AI smart refrigerator has appeared in Amazon’s early-deal coverage at approximately ₹82,990, demonstrating that pricing varies according to model and configuration.
Buyers should therefore check the exact model number before comparing refrigerator deals.
Amazon offers up to 10% SBI instant discount
The direct product discounts are only one part of Amazon’s Great Indian Festival strategy.
Amazon has announced a 10% instant discount on eligible SBI Credit Card, Debit Card and Credit Card EMI transactions.
Prime members can receive additional eligible savings, while Amazon Pay ICICI Bank Credit Card customers can also receive cashback according to applicable conditions.
These payment offers can significantly change the final price of expensive products.
However, maximum discount caps usually apply, meaning a 10% bank offer should not automatically be interpreted as unlimited 10% savings on every purchase.
Flipkart counters with Axis and ICICI discounts
Flipkart is using a similar strategy.
Its Big Billion Days promotional page lists up to 10% instant discounts on eligible Axis Bank and ICICI Bank card transactions.
Flipkart is also promoting No Cost EMI, SuperCoins, Supermoney incentives, gift-card offers and other payment benefits.
Some shoppers may also be able to purchase discount passes that unlock additional reductions on eligible products.
This makes comparing the final checkout price more important than comparing banner prices alone.
Apple iPhone 17 joins Flipkart’s biggest sale
Samsung may be one of the biggest stories of this year’s sale, but Apple is also participating heavily.
Flipkart’s official BBD page currently advertises the iPhone 17 starting from ₹79,999, subject to applicable conditions.
The iPhone 15 is also expected to receive festive discounts.
Amazon, meanwhile, is heavily promoting the iPhone 16 as part of its Great Indian Festival smartphone lineup.
Apple’s MacBook, iPad and AirPods families are also expected to receive discounts across the two platforms.
MacBooks and iPads also enter the festive battle
Apple’s MacBook Neo, MacBook Air, iPad and AirPods are among the major electronics categories being discounted across Amazon and Flipkart.
The MacBook Neo has recently been available around the ₹70,000 range, while sale promotions across the two platforms are expected to target Apple’s newer MacBook and iPad families as well.
Amazon is also advertising the iPad Air M4 at ₹74,999 in its Great Indian Festival promotional coverage.
For students and professionals planning an Apple laptop or tablet purchase, the final combination of direct discount and bank offer will therefore be worth monitoring when the sales fully open.
Xiaomi 17 drops to ₹59,999 on Amazon
Amazon is also targeting buyers outside the Samsung and Apple ecosystems.
The Xiaomi 17 is being advertised at ₹59,999, with an additional flat ₹3,000 eligible bank discount mentioned in Amazon’s promotional material.
That potentially puts a current-generation premium Xiaomi smartphone into a highly competitive flagship price range.
OnePlus Nord 6 comes down to ₹42,999
OnePlus is another important participant.
Amazon is advertising the OnePlus Nord 6 at an effective ₹42,999, including an eligible ₹2,000 credit-card EMI bank discount.
The device is also being offered with up to six months of No Cost EMI under applicable conditions.
The OnePlus Nord CE6 is similarly advertised at approximately ₹33,999, including an eligible ₹2,000 CC EMI bank discount.
iQOO 15R falls to ₹46,499
Gaming-focused smartphone buyers are also getting notable offers.
Amazon is advertising the iQOO 15R at ₹46,499 after ₹7,500 in coupon reductions.
No Cost EMI options are also available under applicable conditions.
At the lower end, Amazon lists the iQOO Z11 Lite 5G at ₹15,499, including a ₹2,000 coupon offer.
Budget 5G phones start around ₹13,999
The festive battle is not restricted to premium devices.
Amazon’s promotional lineup includes 5G smartphones beginning around the ₹13,999 level.
Examples include the Lava Bold N4 Pro 5G at ₹13,999, including an eligible ₹1,000 bank discount, while the Redmi 15C 5G Prime Edition has been advertised around ₹15,999.
Flipkart is similarly preparing major discounts from Motorola, Realme, Oppo, Nothing, Google Pixel and other brands.
Google Pixel phones will receive Flipkart BBD discounts
Google’s Pixel lineup is one of Flipkart’s major smartphone attractions this year.
Flipkart has confirmed promotional activity around devices including the Pixel 11 series and Pixel 10a, alongside Samsung and Apple’s major phones.
This makes the Android flagship battle particularly interesting.
Samsung Galaxy, Google Pixel, Xiaomi, OnePlus, iQOO, Nothing, Motorola, Realme and Oppo will all be competing during essentially the same festive shopping window.
Realme announces ₹500 crore worth of festive offers
Realme has announced that its festive campaign will include discounts and benefits worth a combined ₹500 crore across smartphones and AIoT products.
Models such as the Realme P4 Power, P4x and P4 5G are included, with combinations of direct price cuts, exchange bonuses, bank discounts and No Cost EMI.
That figure refers to the overall promotional campaign rather than a ₹500 crore direct price reduction on a single category.
Smart TVs could see discounts of up to 65%
Amazon is advertising reductions reaching up to 65% on selected TVs and projectors.
Apart from Samsung, several notable TV offers have already surfaced.
A Xiaomi 32-inch LED Fire TV has been listed around ₹10,499, while a TCL 43-inch 4K QLED Google TV is being promoted around ₹25,499.
LG’s 43-inch 4K webOS television has also appeared around ₹26,990 in promotional coverage.
These deals demonstrate why televisions traditionally become one of the most competitive categories during India’s festive sales.
Home appliances could receive some of the largest absolute savings
Phones normally generate most of the attention, but the biggest savings in rupee terms can often appear on large appliances.
Amazon is advertising discounts reaching up to approximately 65% across selected:
- Refrigerators
- Washing machines
- Air conditioners
- Microwave ovens
- Kitchen chimneys
- Other large appliances
Samsung is particularly visible in this category through its washing machines and premium refrigerators.
Flipkart has similarly confirmed that TVs, refrigerators, washing machines and kitchen appliances will be major BBD categories, including extended-warranty promotions on selected products.
The biggest Samsung deals revealed so far
Based on the promotional information currently available, some of the most important Samsung offers include:
Galaxy S25 — around ₹57,999 on Flipkart
Potential effective price around ₹53,999 with eligible additional bank discounts.
Galaxy S25 FE — ₹46,999 on Flipkart
One of the strongest Samsung upper-mid-range deals.
Galaxy S26 — around ₹74,999 on Flipkart
A notable discount on Samsung’s newer flagship generation.
Galaxy S26 Ultra — ₹1,24,999 on Flipkart
₹15,000 below the displayed ₹1,39,999 reference price.
Galaxy S25 Ultra — ₹84,999 on Amazon
Includes Amazon’s stated ₹5,000 coupon offer.
Galaxy Z Fold7 — ₹1,29,999 on Amazon
With up to 12 months No Cost EMI under applicable conditions.
Galaxy A36 — around ₹25,999 on Flipkart
A major mid-range Samsung offer.
Galaxy A56 — ₹31,999 on Amazon
With No Cost EMI options.
Galaxy Buds Core — ₹2,949 on Amazon
One of Samsung’s cheaper ecosystem entry points.
Galaxy Book4 Core i5 — ₹54,990 on Flipkart
Part of a wider Galaxy Book festive promotion.
Samsung 43-inch Crystal 4K TV — ₹26,990 on Amazon
Down substantially from the listed reference price.
Samsung 9kg 5-Star washing machine — ₹39,990 on Amazon
A roughly ₹21,000 headline reduction from the listed reference price.
Samsung 653L Side-by-Side refrigerator — ₹79,990 on Amazon
Roughly ₹33,000 below its cited reference price.
These prices come from current promotional listings and reports and can change as inventory, bank promotions and sale phases change.
Amazon vs Flipkart: Samsung buyers may need to shop across both
There is no simple winner yet.
Flipkart currently appears particularly aggressive on Samsung’s:
- Galaxy S25
- Galaxy S25 FE
- Galaxy S26 series
- Newer Fold8 family
- Galaxy Book laptops
Amazon, meanwhile, has particularly attractive announced offers around:
- Galaxy S25 Ultra
- Galaxy Z Fold7
- Galaxy A56
- Galaxy Buds Core
- Samsung televisions
- Samsung refrigerators
- Samsung washing machines
That means customers building a Samsung ecosystem may actually find the best prices spread across both platforms rather than concentrated on one retailer.
Be careful with “effective price” claims
There is one major warning shoppers should understand before the sales begin.
A product advertised as being available “from ₹X” does not always mean every buyer can simply open the website and purchase it for ₹X.
Festive-sale prices can combine several different mechanisms:
Direct discount
The actual selling price is reduced.
Coupon discount
The buyer must activate a coupon before checkout.
Bank offer
The lowest price may require a specific SBI, Axis, ICICI or other eligible card.
EMI-specific discount
Sometimes the bank reduction applies only when purchasing through credit-card EMI.
Exchange bonus
The lowest advertised effective price may assume that the customer trades in an existing smartphone.
Sale pass
Some Flipkart offers can include an additional discount available through a promotional pass.
Membership benefits
Amazon Prime or Flipkart’s membership programmes may provide early access or additional benefits.
Because of these conditions, the most important number is not always the giant price displayed on the sale banner.
It is the final amount displayed at checkout after entering the payment method you actually intend to use.
Why Samsung is one of the biggest stories of the 2026 festive sales
Samsung’s strategy this year is particularly interesting because the company is not concentrating discounts on one generation.
The Galaxy S25 series is being heavily discounted.
The newer Galaxy S26 series is also participating.
Foldable phones are receiving major reductions.
Mid-range Galaxy A and F models are getting cheaper.
Galaxy Buds are participating.
Galaxy Book laptops are discounted.
Samsung televisions are being promoted.
And Samsung refrigerators and washing machines are part of Amazon’s major appliance deals.
In other words, Samsung is using India’s festive season to discount almost every major part of its consumer ecosystem.
For customers already using a Galaxy smartphone, that could make this year’s sales particularly important.
The biggest battle begins October 8
Amazon’s Great Indian Festival begins on October 8, 2026, while Flipkart’s Big Billion Days opens to the general public on October 9.
Eligible Flipkart Plus, BLACK and credit-card customers can enter BBD from October 8, effectively putting the two platforms into direct competition from the same day.
Flipkart says this year’s Big Billion Days will include approximately 150 million products, while more than 8,200 fulfilment and delivery facilities will support the event nationwide.
Amazon, meanwhile, is promoting discounts across smartphones, laptops, tablets, TVs, audio equipment, smart devices and home appliances, with some electronics categories advertising reductions reaching up to 80% on selected products.
The biggest deals will not necessarily be the products showing the largest percentage discount.
Instead, shoppers should compare:
The normal street price before the sale.
The direct sale price.
Coupon requirements.
Maximum bank-discount caps.
Exchange values.
Storage variants.
No Cost EMI terms.
And the final checkout price.
For Samsung buyers in particular, the Galaxy S25 Ultra at ₹84,999 on Amazon, Galaxy S25 around ₹57,999 on Flipkart, Galaxy S25 FE at ₹46,999, Galaxy S26 around ₹74,999 and S26 Ultra at ₹1,24,999 are among the headline smartphone offers worth watching as India’s 2026 festive-sale battle begins.