Strauss Zelnick Finally Opens Up About GTA 6 Marketing Plans, Confirms Rockstar’s Biggest Campaign Starts This Summer
After months of silence, delays, speculation, and endless fan theories, Strauss Zelnick has finally provided the clearest update yet regarding Grand Theft Auto VI‘s marketing campaign. During Take-Two Interactive’s May 21, 2026 earnings call and several follow-up interviews, Zelnick officially confirmed that Rockstar Games plans to begin the major marketing phase for GTA 6 during…