Virat Kohli Rejects ₹300 Crore Puma Deal to Build One8: A Masterclass in Building a Personal Brand
When it comes to cricket, Virat Kohli has already established himself as one of the greatest players of his generation. However, his ambitions extend far beyond the cricket field. In a move that surprised many, Kohli reportedly declined an ₹300 crore endorsement deal from Puma to concentrate on expanding his own lifestyle brand, One8. Instead…